Vision document web strategy Noord/Zuidlijn
Vision document for the Dienst Metro / Noord/Zuidlijn web strategy
Vision document about the web strategy Noord/Zuidlijn between 2010 – 2013
Authors: Freddy Elink Schuurman, Web Manager, Dienst Metro Alex Sheerazi, Manager Communication Dienst Metro
Publication date: June 11, 2013
The aim of this vision document is two-fold. Firstly, it describes the vision, strategy and execution of Dienst Metro’s online communication and reputation management. It outlines the situation in 2012/13 and the findings and experiences acquired during the adventurous journey since the project started in early 2010, with a view to sharing, discussing, enriching and deepening the knowledge acquired. This document is also intended to highlight the obstacles we came up against while developing an integrated online strategy. Based on our own experience, we call into question the communication policy that exists in a large number of organisations, including public authorities. Policy that is based on classic convictions which we believe respond inadequately to our changing society, public expectations of public authorities and their communications, and the development of the web.